Staff & Business Quality Assessment Investigations - (Incl Mystery Shopping)
What is a mystery shopper, or secret
shopper?
Mystery Shopping is where an investigator poses as a real shopper in order to
evaluate several aspects of commercial (usually retail) establishments. Among other aspects, mystery shoppers
can evaluate customer service, product availability, product pricing, product quality, store cleanliness,
website operations and telephone customer service. After evaluating a business, the investigator then
reports their findings to the companies that contracted them. The ideal mystery shopper is
a Private Investigator.
|
|
|
|
|
|
Reasons to use Mystery Shopping services
What does the customer think? They are the reason for the existence of the
organisation, they pay the wages and all other costs. They are the real "boss".
Are the staff suitable for the position held? Are they doing their work
properly?
Do staff need further training? Can their sales methods (presentation) be improved?
Have they learnt and implemented what they were taught?
Are the staff honest and telling the customers the truth?
Avoiding problems with litigation. Companies can spot problems earlier and take
remedial action. They can also prove that they have taken steps to avoid negligence
should the issue be called into question during litigation.
Monitoring customer service. Today, service has become more important than the
products a company sells in some cases. In many major industries, competing
companies offer the same products and only differentiate between themselves by the
service provided that accompanies the product sale.
Revealing company policy problems from the customer and staff perspective.
What do staff really think? On a local or wider basis.
Potential fraud and loss detection. These type of losses can be significant and
mystery shopping can uncover weaknesses in company procedures which could be
exploited by staff or customers.
Business development opportunities. Valuable insights can be gained which will lead
to improvements in market share and business generally.
Rewarding outstanding employees and branches. Replicating their methods company
wide.
|
|
|
|
|
|
|
How are your staff really treating your customers? Do you know?
How easy do your customers find it to deal with your business?
What impression does interaction with your business leave in the mind of your customers? On the
phone, in person at your store or premises, on the web?
Are your staff genuinely trying, but failing due to lack of knowledge and training in key areas
of customer service?
My private investigation expertise, combined with high-level people interaction and assessment
skills, interspersed with counseling, sales and business management experience means that I bring an unusual
and intuitive blend of competence to the field of secret shopping.
I assess all kinds of staff from the shop floor to senior management. I am experienced in
interacting with senior management and sales personnel - after all, these types of people can have a huge
impact on an organisation & its profits; and in the view of some of my clients, it is not enough to merely
attend retail outlets.
It is vital that you know what your customers really think about your business and what kind of
experience they are having. With this knowledge you will be able to increase your profitability, spot new business
opportunities and grow your business together with its customer relationships.
I have found that there are a lot of poor performers out there. By fixing the
problems found, companies have given themselves a significant competitive advantage over their rivals. Some
of the problems are surprisingly easy to fix - if you know about them in the first place.
Some clients engage my services to mystery shop competitors for market research
purposes. Such competitors are not usually expecting a visit from secret shoppers and in any case I work in
such a way as to avoid detection.
Just give me a call and you will find out things you need to know.
For an obligation free talk about your needs call me today on: 0421 27 28 29 or email:
shaman@blackshaman.com
|